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CUNA teams up with LV= for life cover

30 June 2011

The partnership will increase the reach of LV=’s life cover and deliver growth for CUNA Mutual’s network of building societies with nearly 80,000 members.

Paul Walsh, chief executive of CUNA Mutual Group, said: “Due to our shared mutual ethos LV= is an ideal partner for CUNA Mutual. The relationship has enabled us to provide term life cover for the first time to our building societies. The expansion of our product offering is reflective of our commitment to ensuring that the best range of the fairest and most competitively priced products are available to our network of building societies. This term life product is a simple, straightforward life insurance product and as a transaction can usually be completed in under 15 minutes. It has a compelling customer journey.”

Click here to read the entire FT Adviser article, 12 May 2011.